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Vliv CSR jako motivačního faktoru na dobrovolnou retenci zaměstnanců v MSP v odvětví cestovního ruchu
JARKOVSKÁ, Petra
This work tries to present Corporate Social Responsibility as a way how to stimulate employees' desirable affirmative work attitudes, such as Job Satisfaction, Organizational Commitment or Voluntary Retention, using concepts from psychology (motivational theories) and social psychology (e.g., Social Exchange Theory, Social Identity Theory) as an underlying theoretical framework. To examine the causal relationship between Corporate Social Responsibility and employees' work attitudes, empirical research was conducted in the tourism industry setting (precisely in the hospitality subsector of the tourism industry), engaging a set of multiple regression analyses. The physical research location, Prague, the Czech Republic's capital, was designated deliberately, as it is one of the predominant tourism destinations in the Central European and European context. The found results confirmed a significant causal relationship between Corporate Social Responsibility and the examined employees' work attitudes, such as Job Satisfaction, Organizational Commitment, and Voluntary Retention. However, the strength of the relationship differs. Based on the empirical research findings, the model navigating employees' desirable work attitudes through Corporate Social Responsibility as a motivation factor was suggested. Additionally, by adopting narrative (qualitative content) analysis, this work also tries to summarize the current trends in the scholarly literature on Corporate Social Responsibility in relation to employees and, thereafter, based on the findings, suggest a broader contemporary conceptual approach to managing Corporate Social Responsibility in regard to employees. Aside from presenting the research findings, this work attempts to show the tourism industry (together with its hospitality subsector) from a sustainable regional development standpoint and evaluate the Corporate Social Responsibility concept's history by pinpointing some of the most significant scholarly contributions.
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